Friday, September 29, 2017

Four Thoughts Before Bringing a Trademark Infringement Lawsuit

Once you have determined that your trademark is likely being infringed, there are a few different enforcement options you can pursue.  A cease and desist letter is typically the most cost-effective option, but particularly egregious instances of trademark infringement can often call for initiating a lawsuit.  Before you decide to jump in to trademark infringement litigation, here are four things you should consider:

(1) Know Your Business Model and IP Rights

To be successful in a trademark infringement lawsuit you need to be thoroughly acquainted with your business model and intellectual property rights.  You will need to have proof of not only your registered trademark(s), but know important dates such as your first use in commerce of the trademark.  Were you using your trademark before the alleged infringer? Has your trademark registration ever lapsed? Have you ever assigned – or been assigned – your trademark rights?  How much do you spend on marketing related to your trademark? Have you experienced instances of confusion between your trademark and the mark of your potential infringer? These are all things you need to think about prior to initiating a trademark infringement lawsuit.

(2) Trademark Litigation is Expensive & Time Consuming

Trademark infringement lawsuits can cost on average anywhere between $120,000 to $750,000 depending on the complexity of the case.  During the pendency of the lawsuit, you are responsible for paying your Attorney’s monthly bills.  While recouping Attorneys’ Fees from the other side is possible, these fees are not awarded until the end of the case.  Further, trademark litigation can take years to resolve, especially if the dispute is highly contentious.

(3) Be Realistic With Your Goals

Even if you win your trademark infringement lawsuit, the Defendant is not always capable of paying money damages awarded at the end.  If the Defendant is insolvent, i.e. not collectible, you may have spent those expensive Attorney’s Fees referenced above for no reason.  Before diving into trademark infringement litigation, ask yourself what you would be willing to settle for.  A certain dollar figure? The infringer ceasing use of your trademark? Knowing your bottom line will help you throughout the litigation process if the prospect of settlement ever occurs.

(4) Hire an Experienced Trademark Attorney

To ensure the most effective representation and smoothest process possible, you will want to hire an Attorney who is experienced in trademark litigation.  An experienced Attorney will be able to provide insight to the validity of your case and advise you of strategy every step of the way.  If you are going to pursue trademark litigation, having a skilled Attorney on your side is worth the investment.

If you think that your trademark has been infringed and would like to discuss your options related to litigation or otherwise,  contact a Traverse Legal Attorney today.



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Friday, September 22, 2017

Founders’ Friday: Key Considerations for Startups When Negotiating Your Commercial Lease

For any company, negotiating a commercial lease on the tenant side is a complex process. For startup companies, however, there are certain issues that will be of greater importance than for the typical commercial tenant. The needs of startup and technology companies can differ significantly from those of larger, more established tenants—in particular, because they have enormous potential for growth and innovation, but with timelines that are nearly impossible to predict at the outset (i.e., when searching for and securing a “home”). As a result, the typical standard-form lease, which tends to be highly landlord-favorable, is likely not appropriate for the particular circumstances of most startups. This usually means startup founders will find themselves involved in a lengthier, more complex negotiation process than they expected. Here are some of the key considerations startup founders should focus on during that process:

  1. Permitted Uses.

A startup tenant’s business plan or other requirements may change significantly during a relatively short timeframe, forcing the company to change directions, which can often mean putting the leased premises to a new use. In a commercial leasing context, permitted uses are those activities that a tenant is expressly allowed to engage in at the leased premises. Typically, these lease clauses are drafted narrowly to favor the landlord, and there may not be significant room for founders to negotiate. For startup tenants, however, broad permitted use clauses are worth the extra negotiating effort, as they will allow greater flexibility for continued growth and development—which may happen in ways the founders did not anticipate when they had their first seedling of an idea. At the broadest end, startup founders should negotiate for a permitted use clause that allows the premises to be used for “any and all legally permitted uses.” If the landlord will not agree to such a broad definition, the next step is to negotiate for broad categories of uses—making an effort to encompass any future uses the company may reasonably envision expanding into in the future.

  1. Preferential Rights.

Given the potential for rapid, exponential growth that is so characteristic of startups, preferential rights should be a key focus of founders when negotiating a commercial lease. Preferential rights in a lease are those rights that favor the tenant over a third party. For startups, the most important of these rights are expansion rights and purchase options, each of which provides additional flexibility for the tenant and can play a critical role in enabling a startup to grow without interruption or delay, while avoiding potentially enormous relocation costs.

A purchase option gives the tenant a preferential right to purchase the building where the leased premises are located. Expansion rights (or options for additional space) are usually valuable to tenants who anticipate needing more space because of their company’s projected growth. Expansion rights allow tenants the option to expand into adjoining premises in the building where the leased premises are located, typically as the additional space becomes available. Landlords prefer not to grant tenants purchase options or expansion rights, and successfully negotiating either requires significant bargaining leverage, which the typical startup may be lacking initially. Sometimes, however, landlords will use these preferential rights to incentivize a desirable tenant to enter into a lease—something the startup founder should keep in mind during lease negotiations.

When a landlord agrees to grant a tenant preferential rights, the option can be structured in several ways. For the startup founder, there are several key considerations to keep in mind here—including:

  • Option term: Preferential rights can be structured as a one-time right (e., it is triggered upon a definitive event and the tenant has a limited time within which to exercise the right) or an ongoing right (i.e., the tenant may opt to exercise the right at any time during the term of the lease). With ongoing rights, even if a tenant declines to exercise its option upon any particular offer by the landlord, the landlord will be required to reoffer the option to the tenant throughout the term of the lease. In particular for startups, whose circumstances may fluctuate continually, structuring a preferential right as ongoing has the potential to provide a significant benefit.
  • Time periods: Preferential rights are generally drafted to include precise time limits for exercising the option after receiving an offer by the landlord. The startup tenant should ensure sufficient time to adequately consider the offer, taking into account several resources—including any required internal approval procedures and time to secure necessary capital.
  • Alternative protection—termination rights: If the landlord will not agree to any preferential rights, the startup tenant may find itself with additional leverage to, and should, demand early termination rights (see the discussion of “Early Termination Rights” below).
  1. Specialty Alterations.

Startup companies have become known for offering specific amenities aimed at attracting specialized employees—and retaining them. Founders should therefore keep in mind their particular business needs when negotiating lease provisions relating to leasehold improvements. The alterations clause in a commercial lease outlines the tenant’s rights and obligations when undertaking any improvements to the leased premises.

When negotiating an alterations clause, startup tenants should expect the landlord to require consent before certain improvements can be made. Landlord consent rights can be especially restrictive with respect to specialty alterations—those that are unique to the tenant’s business and not likely to be used by a successor tenant (e.g., that climbing wall that’s going to attract your next big designer). Startup founders should therefore negotiate for a narrow definition of “specialty alteration” in the lease, in order to limit the scope of landlord consent required. Ultimately, though, founders should evaluate the relative value of their desired improvements in order to prepare for a compromise with respect to allowing the landlord consent rights for the lower-priority alterations. Keep in mind, as well, that commercial leases will typically obligate the tenant to remove any specialty alterations at its own cost and expense at the end of the lease term.

  1. Protection of Intellectual Property and Proprietary Information.

For any company, intellectual property and proprietary information are two of its most valuable assets. For the startup tenant, protection of these assets can be of heightened concern as the company tries to establish itself among (or ahead) of its competitors. Founders should therefore consider negotiating to include within their commercial leases certain security-related requests—including, for example:

  • required security protocols for all visitors;
  • closed-circuit television monitoring of all entrances and exits;
  • advance notice before any entry by the landlord other than in an emergency;
  • execution of a form non-disclosure agreement before third parties are permitted access to the premises; and
  • the right to remove any alterations containing its intellectual or proprietary property.
  1. Exit Strategies.

Whether their startup has grown out of its childhood home or switched directions in a way that requires a different space, founders often find themselves negotiating to get out of their existing commercial lease. To that end, absent a contractual breach by the landlord that confers a termination right under the lease, founders can negotiate for assignment and subletting rights or the right of early termination (or both).

Assignment & Subletting. Given the startup company’s potential for rapid growth and future acquisition, assignment and subletting rights can be a highly valuable tool for founders. An assignment transfers a tenant’s entire leasehold interest for the remainder of the lease term to an assignee. A sublease transfers all or part of the premises for potentially less than the full term of the lease to a sublessee. When negotiating for either of these rights, startup tenants should try to secure the ability to assign or sublet the premises without the landlord’s consent. This is one of the most heavily negotiated points in a commercial lease, however; and landlords are generally reluctant to agree to such a term. The most typical compromise is to require that the landlord cannot unreasonably withhold its consent to any assignment or sublease, and startup tenants should negotiate for such a consent standard, at a minimum.

In addition, it is important to pay attention to whether a change in control of the tenant (e.g., a change in ownership of the tenant or its parent entity) will be deemed an assignment under the lease. For the startup tenant, a corporate acquisition may be the ultimate goal or an eventual necessity. Ensuring the flexibility to complete a corporate structure change or acquisition highlights the importance of negotiating for tenant-favorable landlord consent requirements in assignment and subletting clauses. Ideally, a change in control or sale of the tenant company will be included as a “permitted transfer” under the lease, so that these transactions do not require the landlord’s consent or qualify as a tenant breach.

Early Termination. Even when a tenant is able to secure assignment or subletting rights and a new tenant has been found (and consented to by the landlord, if required), the landlord will most often continue to hold the existing tenant primarily liable for its obligations under the lease for the remainder of the lease term. Further, startup companies may not be in a position to devote the resources required to identify a new tenant and negotiate an assignment or sublease agreement. For this reason, an early termination right is a highly attractive alternative for founders. An early termination right allows a party to a lease to cancel the lease before the expiration of the lease term. This right can be hugely beneficial for a tenant whose landlord cannot adequately accommodate the growth of its business—and, therefore, especially valuable to the startup tenant. Early termination rights are not easily negotiated, however; and they will typically be coupled with an early termination fee or penalty of some sort. But startup tenants can, and should, negotiate for lease terms that minimize these expenses such that an early termination may remain a valid option under the right circumstances.

In short, negotiating a commercial lease is never a simple process. Throughout this process, however, the startup founder will generally benefit from focusing on those lease provisions that may affect the startup’s ability to grow and develop its business—both in the short- and the long-term.

Founders’ Friday is a series published by attorney Brian A. Hall of Traverse Legal, PLC d/b/a Hall Law dedicated to legal considerations facing founders and start-ups. This week’s post contributed by attorney Lia Smith.



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Wednesday, September 6, 2017

Court Ruling Aids Anonymous Online Posters in California

On July 21, 2017, California’s First District Court of Appeal issued a published opinion in ZL Technologies v. Does 1-7 (July 21, 2017) 2017 DJ DAR 6999. In its opinion, the Court established new hurdles for parties to establish the identities of online posters of defamatory statements. This decision will impact those individuals or companies who file defamation lawsuits in California against anonymous authors known as “John Doe” lawsuits, which are lawsuits against unknown posters and which seek the identity of the anonymous poster.

When an anonymous individual posts defamatory material online the victim must file a John Doe lawsuit seeking first the identify of the poster in order to pursue its claims for defamation or other wrongs committed against the individual or business bringing the claims.

IN  ZL Technologies, anonymous individuals posted allegedly false statements in a review about their former employer on Glassdoor.com, an employee review website. After the lawsuit was initiated the Plaintiff employer subpoenaed Glassdoor to obtain the posters’ e-mail addresses and other identifying information so the employer identify and name the posters by name in the lawuit as defendants. Glassdoor opposed the subpoenas on behalf of the posters to preserve their anonymity even thought Glasssdoor itself was immune from liability under Section 230 immunity under the Communications Decency Act.

Although the Court of Appeal permitted the Plaintiff employer to proceed with its efforts to discover the identities of the anonymous posters, it attempted to impose a balancing test between the Plaintiff employer’s interest in pursuing a defamation claim and the posters’ interest in remaining anonymous. It held that litigants seeking to subpoena websites to determine the identities of anonymous posters must first (1) give notice of the subpoena to the posters (through the website) so the posters can fight the subpoena; and (2) must establish a prima facie case of defamation on par with that necessary to defeat an anti-SLAPP motion. Although several other states have suggested this test it has not been adopted until now in California.

The ruling is a significant victory for review sites such as Yelp and Glassdoor whose review model depends upon the anonymity of reviewers posting reviews, and will impose additional hurdles on those attempting to identify and pursue claims against those who post defamatory material online in California.

 

 

 



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Tuesday, September 5, 2017

Founders’ Friday: Top Things to Know as a Blockchain Founder

Blockchain, Cryptocurrency, Bitcoin, Ethereum, Smart Contracts…all of these surely make the ears of eager founders perk up.  Rightfully so, as Blockchain Technology has been considered the next big thing, destined to revolutionize the Internet and how transactions occur.  Opportunities abound, including in stock market trades or other financial transactions, including lending, land registry, smart contracts, supply chain, e-voting, insurance, asset management, healthcare, music, government, etc.

Before going any further, let’s all make sure we understand Blockchain transactions.  Generally speaking: (1) a user requests a transaction; (2) that transaction request is broadcast through a network of node computers for validation via algorithms; (3) upon verification, the particular transaction is added to the ledger, which contains a block of data for each prior transaction; and (4) the blockchain is updated permanently, without the ability to change it, and the transaction is complete.  It is decentralized, verifiable and incorruptible (theoretically).

So what should you as the founder of Blockchain business know?  Wherever you may fall within Blockchain Technology and its use in your business, you should be aware of some things:

  1. ICOs (Initial Coin Offerings) are a Funding Option.  While Ethereum has made ICOs all the rage, and an ICO may be a viable way to raise capital for your business, you must understand that ICOs pose risk.  ICOs are increasingly on the SEC’s radar, including being the subject of an Investor’s Bulletin. Be mindful of the ever-changing landscape of regulations, which may impact whether traditional fundraising or crowdfunding may be preferable.
  2. Beware of Humans.  While smart contracts allow for automatic execution when specific conditions are met, they are coded and thus require human creation.  This means human error is possible, which means the risk of liability remains.  In addition, while it is true that with no central point of failure and being secured using cryptography, Blockchain applications are considered safer from hacking and fraud, hacks have occurred, including the famed DAO Hack, which ultimately modified how Ethereum operated once the hard fork, or change in the code, was implemented.  Typical considerations involving indemnification and limitation of liability should be considered in all relevant contracts.
  3. Intellectual Property Ownership.  Consider your intellectual property and whether you can claim exclusivity to your works, particularly in light of the fact that it exists in the distributed public Blockchain network.  Patents have been filed and more will follow.  Just like any business, you must consider your intangible property (brand, code, methods, works of authorship, etc.).
  4. Resources are Scarce.  Blockchain developers are fetching a pretty penny these days.  Surrounding yourself with the proper team and ensuring your employment agreements (including non-competes) are enforceable will be important.
  5. Lots of Unknowns with Inevitable Disputes.  Whether it is the Blockchain’s impact on data privacy or questions surrounding legal enforceability of smart contracts, many areas of law will be developing alongside the Blockchain.  As we saw with the explosion of Internet law, advising clients with limited or no legal precedent will be an ongoing challenge.

As with any early adoption, risk abounds, as does opportunity.  Understanding how to navigate the Blockchain, both practically and legally, will likely be required of all founders in the coming of what some are calling Web 3.0, regardless of whether you are operating a Blockchain business.

Founders’ Friday is a series published by Austin, Texas attorney Brian A. Hall of Traverse Legal, PLC d/b/a Hall Law dedicated to legal considerations facing founders and start-ups.



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