Tuesday, November 21, 2017

Top 4 Legal Issues in eSports

Sports have been a lucrative industry for a long time now and so the regulations surrounding them have been well established. In this new age of technology, eSports are beginning to gain traction, and since this is such a new field it is unclear what legal issues will present themselves. Already, eSports have attracted millions of spectators and have been broadcasted online via Twitch, YouTube, and even ESPN and Fox Sports. Most notably, League of Legends has a Worlds Championship that in 2016 had 12 million more viewers than the NBA finals for the same year. With revenues growing into the billions, infrastructure being built specifically for eSports spectating, and investors getting in on the game, eSports are a rapidly growing industry that cannot be ignored. Just like any new and growing industry, there are new issues to navigate that can pose unique legal issues. Here are some to be aware of:

  1. Player Representation: It is well established with traditional sports that the players have managers to help them make business deals and navigate legal situations, the case is currently not the same for eSports players. Right now, most eSports athletes are self-represented or represented by one of their family members, which leaves them fairly exposed. As a product of this, players are not being paid what they should right now, despite large cash prizes for tournaments. Formal representation would help the players get the compensation they deserve as well as level the playing field when negotiating contracts with sophisticated companies with skilled legal representation.
  2. Intellectual Property: In traditional sports, leagues copyright, trademark, and license their own intellectual property, but with eSports, the IP is owned by the game publishers, studios, and commercial organizations. This can make things like marketing tricky and it will be important to make sure all of the proper permissions are obtained. Another example of this issue is that eSports athletes do not own their own avatars, which puts them under the control of the creators. Since the avatars are shown on screen and not the players, the use and popularity of the actual player’s image will take a while to gain traction in the industry. Right now, the player’s image does not have much value for sponsorship like that of other traditional athletes, but this may change with effective representation. Another IP issue is deciding whether or not a company’s ownership of a game gives it legal control over its use as an eSport. Broadcasting rights and other uses of IP will need to be carefully considered in tournaments and championships, but direct contracts between the organizers and game publishers are becoming a common way to sidestep the issue for now.
  3. Gambling: Gambling is already commonplace in traditional sports, but is untested in the eSports world. It is likely that real money eSports gambling will be subject to the same rules as traditional sports gambling, but there will be unique complications. Children have much more access and anonymity in eSports, so underage gambling will be a large concern with children stealing their parents credit cards. ESports also allow for gambling for in-game items such as skins. This kind of gambling will need to be regulated so that these in-game items are not exchanged for real money. Other factors that can complicate eSports gambling include match fixing, in-game cheating, and insider information.
  4. Regulation: Finally, possibly the largest issue currently facing eSports is that there is no formal body of regulation. There are some national organizations, but no global authorities yet. Without a global authority, international tournaments will be difficult due to lack of consistency in rules and regulations. Right now, individual games are regulated by the game publishers, but it will be interesting to see how national or global rules fit in once they are established. The sustainability of the eSports world is only possible if there is consensus in regulations on issues such as cheating, match fixing, and doping. There are different conversations considering a pan-regional regulatory body, national regulation, eSport-specific regulation, and tournament-specific regulation. Still others propose following traditional sports governance. Only time will sort out these different approaches.

ESports is a new and fascinating industry that poses interesting legal questions. Many issues will be resolved by following traditional sports and video game precedent. Other issues are completely unique and eSports will have to set its own precedent. Either way, it will be important to be aware of the issues and approach them with caution.



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Sunday, November 19, 2017

Founders: Are Machines (AI) Legally Safer for Your Business Than Humans?

A natural part of keeping a business competitive is investigating new technologies. Amazingly, current technology includes artificial intelligence (AI), that has the ability to learn and change its responses as it gathers data over time. Currently AI is capable of serving as a virtual assistant, managing and organizing stock rooms, proofreading and editing documents, and driving cars. It is undeniable that AI will revolutionize how we do business. While adopting AI technology may be a good move for business, a prudent business owner will also consider whether relying on AI over humans will create legal liabilities? The answer will vary based on the business and technology, but the general answer, we submit, is most likely not.

  1. If your business has fiduciary responsibilities to your clients: AI will likely be legally safer.

AI works faster and more efficiently than a typical human employee. AI allows your business to save time and money; benefits that will transfer directly to your client. If your business has a fiduciary responsibility to your clients, using AI to complete tasks quickly may soon become a legal duty – especially if a human performing the same task would cost exorbitantly more. However, if a task is so complex that using AI would still require a human to review the work, there may not be a fiduciary duty to implement this technology.

  1. If AI will replace a human employee: AI will likely be legally safer.

For example, if AI replaces your stock room worker, there will be less legal risks for you, as an employer. AI does not have legal rights regarding wages, retirement, health plans, and working overtime. If AI gets damaged or injured as it’s moving boxes, it cannot sue you for negligence. AI does not require a working environment to meet certain safety criteria. AI cannot sue for discrimination or harassment. When it comes to legal liabilities employers face from hiring humans, AI is likely to be the legally safer option- that is until AI gains civil rights.

  1. If AI makes a mistake: It depends.

There is still an open question as to whether AI will create more liability for employers if the AI makes a mistake. For example, if your business uses self-driving cars for deliveries, and the car gets into an accident, it is not clear who will be liable for the accident. If a human was the driver, the employer would be vicariously liable if the accident occurred within the employee’s scope of work. However, mistakes that occur with the use of AI may arise from either programming errors, or user errors. If the accident was caused because of an issue with the product itself, the employer may be able to shift liability onto the manufacturer. However, the law is unclear, and an employer may still be just as responsible for the accident as if a human had been driving. However, if the accident occurred based on a user error by the employer, such as putting in an incorrect address or overloading the vehicle, the employer will most likely be liable for damages because the employer’s act caused the accident.

If your business chooses to “hire” an AI machine, make sure to evaluate not only how it will help your business financially, but how it will affect your business legally. Currently, there are not extensive laws on AI, so the question of whether AI or humans will be legally safer will continue to evolve, likely at a slower pace than the technology.

 

Founders’ Friday is a series published by attorney Brian A. Hall of Traverse Legal, PLC d/b/a Hall Law dedicated to legal considerations facing founders and start-ups. This week’s post contributed, in part, by University of Texas law student Hayley Ostrin.

 



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Wednesday, November 15, 2017

Top 5 Legal Issues Inherent in AI and Machine Learning

In modern times, life is less about keeping up with the Joneses and more about keeping up with the Jetsons. Technology has infiltrated almost every aspect of life, to the point where a dead cellphone feels like a lost limb. With developments in artificial intelligence and machine learning, battery-dead devices will begin to feel like lost companions. Artificial Intelligence (AI) and machine learning both refer to software that can adjust how their coding reacts to input over time, as they “learn” more about the information they are receiving. From Siri to smart cars to online advertisements, artificial intelligence is currently affecting life. The full range of rewards, and risks, that arise from the use of these technologies has not been fully explored. However, there are at least five legal issues innately associated with AI and machine learning.

  1. AI computes faster than Congress. Technology has been developing at the most rapid rate since the Industrial Revolution; quicker than the law can pace. So, when legal issues arise, more often than not, they are a case of first impression. Lawyers who have an AI case fall into their lap will be treading into uncharted territory, without a map, and trying cases in front of judges who may not comprehend the technology.
  2. Who is at fault? If an accident involves AI, trying to find the liable party is like playing a science-fiction version of Clue. A smart car hits a pedestrian, who is the guilty party? The programmer in the office with the source code? The owner on the road with the car? The manufacturer in the lab with the testing protocols?
  3. When artificial outweighs intelligence. AI often has to identify objects such as cars, or people. However, because AI relies on cameras and coding, things like contrast, color, and image density affect AI’s “thinking” much more dramatically than humans’. A person would not be likely to miss a white semi-trailer “against a brightly lit sky.” A human would not mistake a pattern of dots or lines for a starfish. AI also can reflect biases of the developer; as seen in many software programs’ tendencies to develop racial biases.
  4. Humanizing robots. As technology develops, AI gets closer to actual consciousness. The United States already granted rights and legal responsibilities to non-human entities, namely corporations; it is not unfathomable robots and machines utilizing AI will be granted the same. Facebook has already created AI sophisticated enough to develop their own, non-human language. Were the civil rights of these machines violated when Facebook decided to shut them down? If AI commits a crime, can the software itself be held liable? Switzerland faced that very problem when a robot bought illicit substances online.
  5. Privacy no longer exists. AI already tracks and predicts individuals’ shopping preferences, political preferences, and locations. The data accumulated and shared between these technologies has already created many controversies within the legal field. However, AI is starting to tackle more controversial subjects, such as predicting sexuality and propensity to commit a crime. Will these predictions be able to be used in trial? Or will the AI serve as experts, to be cross-examined to determine the validity of their opinions?

When it comes to AI and machine learning, there are currently more legal questions than answers. But don’t worry; robots may have legal answers for us soon enough. When they do, will we be ready to listen? Law, including AI lawyers, is but one area to be disrupted by AI.



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Tuesday, November 7, 2017

Founders’ Friday: The Emerging Legal Marijuana Industry

So you want to get in on the emerging marijuana industry? Despite the fact that 29 states currently allow the cultivation, sale and distribution of marijuana for medical purposes and legal recreational use in 8 other states and the District of Columbia, there remains significant barriers into the entry of this industry given that it remains illegal to grow, sell or otherwise distribute marijuana on a nation-wide basis because it remains contrary to federal law. Until federal law changes, your marijuana growing or distributing business will be limited to your state where marijuana has been state legalized, and therefore, you will have a single market for your marijuana product which cannot cross state lines. This is not to say that limiting your marijuana business to a single state cannot be a lucrative enterprise (e.g. marijuana dispensaries), however, some innovators are looking to develop businesses that support the marijuana industry, and therefore, are able to offer those products on a wider scale in all states where marijuana is or will become legalized.

For example, there are many new industries that are being targeted by entrepreneurs and investors that support the growing, distribution or consumption of marijuana and that are not illegal under federal law.   Virtually all states require a method of tracking marijuana from the growth facility through testing to transportation, to distribution and ultimately for resale in order to properly regulate and tax the marijuana product. Companies are materializing, such as bar coding and packaging companies to securely track the supply chain of marijuana. There are also industries such as LED grow lights, testing labs and kits that measure potency, and prefabricated buildings designed to grow marijuana that are able to exist because of the wider reach of their markets.

Agricultural innovators are looking for ways to grow marijuana with less water since many legalized states have water distribution issues as well as methods and products that will assists in accelerating the growth rate of marijuana products. All of these innovations and products that support marijuana growth and distribution will be available to the entire legalized marijuana market as opposed to being limited to a single state. Additionally, the European marijuana market is presently twice in revenue as the United States legalized marijuana market presently at around $67 billion annually.

Innovators in the emerging marijuana industry will look for products that support marijuana growing and distribution as those products are available to market globally rather than limited to single the state distribution as is the marijuana product itself. Of course even if your enterprise involves growing, distribution or sales and is limited to a state marketplace careful planning and establishing a brand as with any other product or commodity is the key to the success of your business.  Founders know that with early risk comes the chance for early reward, but, as a regulated industry, albeit one with changing regulations, it will be important to understand and navigate legal issues facing your business.

Ultimately, founders looking to participate in the legal marijuana industry must know the following:

  1. What regulations apply to your marijuana business
  2. Is your marijuana business legal, considering state, international and potentially federal laws
  3. How do you best structure your marijuana business in order to mitigate your legal risk and maximize your revenue potential

 

Founders’ Friday is a series published by attorney Brian A. Hall of Traverse Legal, PLC d/b/a Hall Law dedicated to legal considerations facing founders and start-ups. This week’s post contributed by Traverse Legal marijuana attorney Mark Clark.



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Sunday, October 1, 2017

Establishing Patent Venue

The Federal Circuit. recently rejected the patent venue test established by Judge Gilstrap of the Eastern District of Texas.  The three-judge panel found that Judge Gilstrap applied an incorrect legal standard in Raytheon Co. v. Cray Inc. when he refused to transfer the patent suit after applying his own test and determining that Defendant Cray maintained a “regular and established place of business” in the district where only one of its employees worked from home.  The Federal Circuit, though, ordered the case to be transferred to a different district.

 

In its decision, the Federal Circuit set forth three general requirements to determine where a defendant maintains “a regular and established place of business” including: (1) there must be a physical place in the district; (2) it must be a regular and established place of business; and (3) it must be the place of the defendant.

 

Applying its own test, the Federal Circuit found that Defendant Cray’s employment of one sales representative who worked from home in the district was insufficient to establish proper venue when Cray did not store, display, distribute, or manufacture materials from this location and had no involvement in selecting or paying for the location in the district.  As such, the Federal Circuit found that Defendant Cray fails to maintain a regular and established place of business.

 

In light of the Federal Circuit’s rejection of the Gilstrap test and narrowing of the patent venue standards, we foresee a significant decrease in the number of patent infringement cases filed in the Eastern District of Texas.  Due to the fact that patent infringement suits can only be filed where a defendant resides or where a defendant has committed acts of infringement and has a regular and established place of business, other districts will most likely experience a significant increase in patent infringement cases.



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Friday, September 29, 2017

Four Thoughts Before Bringing a Trademark Infringement Lawsuit

Once you have determined that your trademark is likely being infringed, there are a few different enforcement options you can pursue.  A cease and desist letter is typically the most cost-effective option, but particularly egregious instances of trademark infringement can often call for initiating a lawsuit.  Before you decide to jump in to trademark infringement litigation, here are four things you should consider:

(1) Know Your Business Model and IP Rights

To be successful in a trademark infringement lawsuit you need to be thoroughly acquainted with your business model and intellectual property rights.  You will need to have proof of not only your registered trademark(s), but know important dates such as your first use in commerce of the trademark.  Were you using your trademark before the alleged infringer? Has your trademark registration ever lapsed? Have you ever assigned – or been assigned – your trademark rights?  How much do you spend on marketing related to your trademark? Have you experienced instances of confusion between your trademark and the mark of your potential infringer? These are all things you need to think about prior to initiating a trademark infringement lawsuit.

(2) Trademark Litigation is Expensive & Time Consuming

Trademark infringement lawsuits can cost on average anywhere between $120,000 to $750,000 depending on the complexity of the case.  During the pendency of the lawsuit, you are responsible for paying your Attorney’s monthly bills.  While recouping Attorneys’ Fees from the other side is possible, these fees are not awarded until the end of the case.  Further, trademark litigation can take years to resolve, especially if the dispute is highly contentious.

(3) Be Realistic With Your Goals

Even if you win your trademark infringement lawsuit, the Defendant is not always capable of paying money damages awarded at the end.  If the Defendant is insolvent, i.e. not collectible, you may have spent those expensive Attorney’s Fees referenced above for no reason.  Before diving into trademark infringement litigation, ask yourself what you would be willing to settle for.  A certain dollar figure? The infringer ceasing use of your trademark? Knowing your bottom line will help you throughout the litigation process if the prospect of settlement ever occurs.

(4) Hire an Experienced Trademark Attorney

To ensure the most effective representation and smoothest process possible, you will want to hire an Attorney who is experienced in trademark litigation.  An experienced Attorney will be able to provide insight to the validity of your case and advise you of strategy every step of the way.  If you are going to pursue trademark litigation, having a skilled Attorney on your side is worth the investment.

If you think that your trademark has been infringed and would like to discuss your options related to litigation or otherwise,  contact a Traverse Legal Attorney today.



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Friday, September 22, 2017

Founders’ Friday: Key Considerations for Startups When Negotiating Your Commercial Lease

For any company, negotiating a commercial lease on the tenant side is a complex process. For startup companies, however, there are certain issues that will be of greater importance than for the typical commercial tenant. The needs of startup and technology companies can differ significantly from those of larger, more established tenants—in particular, because they have enormous potential for growth and innovation, but with timelines that are nearly impossible to predict at the outset (i.e., when searching for and securing a “home”). As a result, the typical standard-form lease, which tends to be highly landlord-favorable, is likely not appropriate for the particular circumstances of most startups. This usually means startup founders will find themselves involved in a lengthier, more complex negotiation process than they expected. Here are some of the key considerations startup founders should focus on during that process:

  1. Permitted Uses.

A startup tenant’s business plan or other requirements may change significantly during a relatively short timeframe, forcing the company to change directions, which can often mean putting the leased premises to a new use. In a commercial leasing context, permitted uses are those activities that a tenant is expressly allowed to engage in at the leased premises. Typically, these lease clauses are drafted narrowly to favor the landlord, and there may not be significant room for founders to negotiate. For startup tenants, however, broad permitted use clauses are worth the extra negotiating effort, as they will allow greater flexibility for continued growth and development—which may happen in ways the founders did not anticipate when they had their first seedling of an idea. At the broadest end, startup founders should negotiate for a permitted use clause that allows the premises to be used for “any and all legally permitted uses.” If the landlord will not agree to such a broad definition, the next step is to negotiate for broad categories of uses—making an effort to encompass any future uses the company may reasonably envision expanding into in the future.

  1. Preferential Rights.

Given the potential for rapid, exponential growth that is so characteristic of startups, preferential rights should be a key focus of founders when negotiating a commercial lease. Preferential rights in a lease are those rights that favor the tenant over a third party. For startups, the most important of these rights are expansion rights and purchase options, each of which provides additional flexibility for the tenant and can play a critical role in enabling a startup to grow without interruption or delay, while avoiding potentially enormous relocation costs.

A purchase option gives the tenant a preferential right to purchase the building where the leased premises are located. Expansion rights (or options for additional space) are usually valuable to tenants who anticipate needing more space because of their company’s projected growth. Expansion rights allow tenants the option to expand into adjoining premises in the building where the leased premises are located, typically as the additional space becomes available. Landlords prefer not to grant tenants purchase options or expansion rights, and successfully negotiating either requires significant bargaining leverage, which the typical startup may be lacking initially. Sometimes, however, landlords will use these preferential rights to incentivize a desirable tenant to enter into a lease—something the startup founder should keep in mind during lease negotiations.

When a landlord agrees to grant a tenant preferential rights, the option can be structured in several ways. For the startup founder, there are several key considerations to keep in mind here—including:

  • Option term: Preferential rights can be structured as a one-time right (e., it is triggered upon a definitive event and the tenant has a limited time within which to exercise the right) or an ongoing right (i.e., the tenant may opt to exercise the right at any time during the term of the lease). With ongoing rights, even if a tenant declines to exercise its option upon any particular offer by the landlord, the landlord will be required to reoffer the option to the tenant throughout the term of the lease. In particular for startups, whose circumstances may fluctuate continually, structuring a preferential right as ongoing has the potential to provide a significant benefit.
  • Time periods: Preferential rights are generally drafted to include precise time limits for exercising the option after receiving an offer by the landlord. The startup tenant should ensure sufficient time to adequately consider the offer, taking into account several resources—including any required internal approval procedures and time to secure necessary capital.
  • Alternative protection—termination rights: If the landlord will not agree to any preferential rights, the startup tenant may find itself with additional leverage to, and should, demand early termination rights (see the discussion of “Early Termination Rights” below).
  1. Specialty Alterations.

Startup companies have become known for offering specific amenities aimed at attracting specialized employees—and retaining them. Founders should therefore keep in mind their particular business needs when negotiating lease provisions relating to leasehold improvements. The alterations clause in a commercial lease outlines the tenant’s rights and obligations when undertaking any improvements to the leased premises.

When negotiating an alterations clause, startup tenants should expect the landlord to require consent before certain improvements can be made. Landlord consent rights can be especially restrictive with respect to specialty alterations—those that are unique to the tenant’s business and not likely to be used by a successor tenant (e.g., that climbing wall that’s going to attract your next big designer). Startup founders should therefore negotiate for a narrow definition of “specialty alteration” in the lease, in order to limit the scope of landlord consent required. Ultimately, though, founders should evaluate the relative value of their desired improvements in order to prepare for a compromise with respect to allowing the landlord consent rights for the lower-priority alterations. Keep in mind, as well, that commercial leases will typically obligate the tenant to remove any specialty alterations at its own cost and expense at the end of the lease term.

  1. Protection of Intellectual Property and Proprietary Information.

For any company, intellectual property and proprietary information are two of its most valuable assets. For the startup tenant, protection of these assets can be of heightened concern as the company tries to establish itself among (or ahead) of its competitors. Founders should therefore consider negotiating to include within their commercial leases certain security-related requests—including, for example:

  • required security protocols for all visitors;
  • closed-circuit television monitoring of all entrances and exits;
  • advance notice before any entry by the landlord other than in an emergency;
  • execution of a form non-disclosure agreement before third parties are permitted access to the premises; and
  • the right to remove any alterations containing its intellectual or proprietary property.
  1. Exit Strategies.

Whether their startup has grown out of its childhood home or switched directions in a way that requires a different space, founders often find themselves negotiating to get out of their existing commercial lease. To that end, absent a contractual breach by the landlord that confers a termination right under the lease, founders can negotiate for assignment and subletting rights or the right of early termination (or both).

Assignment & Subletting. Given the startup company’s potential for rapid growth and future acquisition, assignment and subletting rights can be a highly valuable tool for founders. An assignment transfers a tenant’s entire leasehold interest for the remainder of the lease term to an assignee. A sublease transfers all or part of the premises for potentially less than the full term of the lease to a sublessee. When negotiating for either of these rights, startup tenants should try to secure the ability to assign or sublet the premises without the landlord’s consent. This is one of the most heavily negotiated points in a commercial lease, however; and landlords are generally reluctant to agree to such a term. The most typical compromise is to require that the landlord cannot unreasonably withhold its consent to any assignment or sublease, and startup tenants should negotiate for such a consent standard, at a minimum.

In addition, it is important to pay attention to whether a change in control of the tenant (e.g., a change in ownership of the tenant or its parent entity) will be deemed an assignment under the lease. For the startup tenant, a corporate acquisition may be the ultimate goal or an eventual necessity. Ensuring the flexibility to complete a corporate structure change or acquisition highlights the importance of negotiating for tenant-favorable landlord consent requirements in assignment and subletting clauses. Ideally, a change in control or sale of the tenant company will be included as a “permitted transfer” under the lease, so that these transactions do not require the landlord’s consent or qualify as a tenant breach.

Early Termination. Even when a tenant is able to secure assignment or subletting rights and a new tenant has been found (and consented to by the landlord, if required), the landlord will most often continue to hold the existing tenant primarily liable for its obligations under the lease for the remainder of the lease term. Further, startup companies may not be in a position to devote the resources required to identify a new tenant and negotiate an assignment or sublease agreement. For this reason, an early termination right is a highly attractive alternative for founders. An early termination right allows a party to a lease to cancel the lease before the expiration of the lease term. This right can be hugely beneficial for a tenant whose landlord cannot adequately accommodate the growth of its business—and, therefore, especially valuable to the startup tenant. Early termination rights are not easily negotiated, however; and they will typically be coupled with an early termination fee or penalty of some sort. But startup tenants can, and should, negotiate for lease terms that minimize these expenses such that an early termination may remain a valid option under the right circumstances.

In short, negotiating a commercial lease is never a simple process. Throughout this process, however, the startup founder will generally benefit from focusing on those lease provisions that may affect the startup’s ability to grow and develop its business—both in the short- and the long-term.

Founders’ Friday is a series published by attorney Brian A. Hall of Traverse Legal, PLC d/b/a Hall Law dedicated to legal considerations facing founders and start-ups. This week’s post contributed by attorney Lia Smith.



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